Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Day: April 29, 2021

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Lynn shortlisted in PRCA, CIPR and PR Moment Awards!

Lynn PR is receiving recognition for innovation and excellence our work, being shortlisted for multiple categories in both the PR Moment Awards 2021 and the PRCA Dare Awards 2021 for our campaign work, as well as being shortlisted for the coveted New PR Consultancy of the Year Award at the CIPR Excellence Awards 2021.

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default point on a railroad track
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Understanding defaults

Like flowing water, people will often take the path of least resistance. If there are two or more options, a “default” provides a predetermined path for people to follow if nothing is specifically decided (Thaler & Sunstein, 2008). For example, chainsaws are now sold with a deadman switch, stopping the dangerous machine when you are no longer gripping it. A more everyday example would be when you leave your phone or computer for a while, and the screen locks. Of course you are free to change this by diving into Settings and making changes, but how many of us do?

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