Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Day: October 14, 2021

insights

Recognising Rosy Retrospection

Ask your grandparents about when they were younger. You’ll probably be told about how great everything was back then, especially compared to now. Or think back to 2019 – everything was amazing, we didn’t have to think about masks, and there wasn’t a daily COVID-19 infection or death rate broadcast on TV.

But were things really as good as we remember them? The cognitive bias rosy retrospection can help explain why we view the past with rose tinted glasses.

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