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Our Entrenched Car Culture and Reducing Car Dependency
Reducing #CarDependency has been met with a huge amount of opposition. The argument? That the system will be unjust. By reallocating road space and introducing
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Reducing #CarDependency has been met with a huge amount of opposition. The argument? That the system will be unjust. By reallocating road space and introducing
AMEC Measurement Month is coming to an end. In celebration, Board Advisor and professional consultant, Andy West, did a quick Q&A for us about the
Patriotism and diversity are mutually exclusive. At least, that’s how the far-right would have it. This month, against the backdrop of Pride, the LGBTQ+ community
For this year’s World Environment Day, the theme is Only One Earth. In the universe are billions of galaxies. In our galaxy are billions of
Companies have been in the practice of using behavioural science strategies to engage with customers, for the better part of the last 100 years, only
Companies such as Facebook and Google are paving the way in AI marketing by putting it to work targeting potential customers with personalised targeted ads.
Choice architecture describes the way in which our decisions are influenced by the presentation of choices, like those chocolate bars or those online magazine subscriptions. The choice architect is the policy maker, decision maker, or whoever is in charge who is able to frame information in a particular format, to get their customer to behave in a certain way.
Behavioural design is about influencing and changing the behaviour of your customers, so they make better decisions, it incorporates how people think and how this influences their decision making. Humans are mostly linear thinkers, we complete tasks the way we have always done them out of convenience.
Despite having a huge PR apparatus behind it, the political persuasion industry has been found wanting in its effectiveness. A huge U.S study from 2017 concluded that political campaigns were having ‘minimal persuasive effects’. To understand where our industry can do better, we need to know why it’s so hard.
The Scottish Occupational Road Safety Alliance (ScORSA) has commissioned Lynn PR to deliver a behavioural audit of their website.
