Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Author: Sarah

fresh fruit and vegetables
insights

All about habits

Ever made a promise to yourself to exercise more, drink less, eat healthy?

You even made a great start (Fresh Start Effect, anyone?) with trips to the gym, switching to non-alcoholic beer, or remembering your 5 a day.

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view of a building
insights

Are you a choice architect?

Stuck at the till and fancy a chocolate to go? You look around but there’s no chocolate in sight – instead packets of nuts and fruit line the checkout shelves. Okay, that’ll do. You pop through two packets of nuts and a piece of fruit to your basket and proceed to checkout.

Sound familiar?

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insights

Recognising Rosy Retrospection

Ask your grandparents about when they were younger. You’ll probably be told about how great everything was back then, especially compared to now. Or think back to 2019 – everything was amazing, we didn’t have to think about masks, and there wasn’t a daily COVID-19 infection or death rate broadcast on TV.

But were things really as good as we remember them? The cognitive bias rosy retrospection can help explain why we view the past with rose tinted glasses.

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articles

Hindsight Bias

Why are the answers to a test so obvious after you’ve taken that test? And why do you think of so many good comebacks after you’ve walked away from an argument? Many events, such as the Titanic and football not coming home, seem so predictable after they have happened. Why? The answer is simple: Hindsight Bias. 

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crystal ball
articles

Outcome Bias

Imagine you want to learn how to play blackjack, and you have the chance to choose your teacher from one of three players. After watching them play several hands, player 1 has won £100, player 2 has won £50 and player 3 has lost £100. If you asked player one to teach you how to play because they won the most money, then you are falling prey to Outcome Bias. Did they win the most money because they made the best decisions? Or did they win the most money despite the poor quality of their decisions?

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CIPR Mark of Excellence
articles

Lynn receives Mark of Excellence at CIPR Excellence Awards

We are delighted and honoured to have been awarded The Mark of Excellence at this year’s CIPR Excellence Awards, in the New PR Consultancy of the Year Award category, which recognises the achievements, performance and excellent work over the last 12 months of a new PR consultancy.

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COVID vaccine
articles

Understanding behaviour to drive COVID-19 vaccination programmes

A snapshot into motivations, influences and barriers faced by young audiences; by Lynn PR

Vaccine hesitancy is a complex issue. For many who are hesitant about the COVID-19 vaccines, concerns are not around the efficacy of vaccines in general. Rather, research from IFF (commissioned by the ONS, May 2021) demonstrates fears around safety because of how quickly the vaccines have been developed, and a lack of understanding about long-term side effects of the vaccines, especially as they have been in use for such a short time.

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