Two of the world’s most awarded and recognised communication agencies announce a strategic alliance to leverage the best of behavioural science with world-class strategy and
Sophie Howe writes on misinformation, climate denialism and how politicians can instigate change in this daunting day and age. On the back of soaring temperatures,
Why going up against conspiracy spreaders isn’t always in your business’ best interests. As the dangerous impact of disinformation continues to grow, a chorus of
Building trust amidst public health misinformation Where do we, as humans, go for information? As evidence tells us, the answer is trusted sources. Namely, our
How one cartoon holds the key to building your misinformation strategy. By now, many of us are aware of the threats that Artificial Intelligence may
Today (16 May 2023), Sophie Howe was announced as a Global Strategic Partner of Cardiff based Lynn Group. Behavioural science communications consultancy Lynn Group, headquartered
Why vaccines are so prone to misinformation Herd immunity is in trouble. As World Immunisation Week acknowledges, global vaccination coverage has seen the largest continuous
Stefan Rollnick’s roundup of platform profits, vulnerabilities and the damage of disinformation. Moving forward from 2022: The year that was, 2023 looks like the year
Incentivising sustainable transportation. As the climate crisis intensifies, so, too, does the cost of carbon-intensive travel. To mitigate this, behaviours need to change. How might
Back in the 80’s, seatbelt laws and anti-drink driving laws came into effect. And what were they met with? Outrage. Retaliation ranged from calling the
