Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Category: insights

articles

BiteSCIze with Amy Bucher

I am the Chief Behavioural Officer at Lirio, where we use artificial intelligence to personalize the delivery of behavioural science-based messaging to get people to

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articles

Trusting the messengers

Building trust amidst public health misinformation Where do we, as humans, go for information? As evidence tells us, the answer is trusted sources. Namely, our

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Preying on vulnerabilities

Why vaccines are so prone to misinformation Herd immunity is in trouble. As World Immunisation Week acknowledges, global vaccination coverage has seen the largest continuous

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