Lockdown 3 posed an elevated risk to the mental health and wellbeing of Londoners, especially at-risk groups and communities. We were brought in to deliver a targeted, digital campaign that was behaviourally-informed and aimed to increase awareness and engagement with relevant mental health resources, services and support, to support Londoners at this difficult time.
Bron Afon Community Housing, alongside other housing associations in Wales, run an annual tenant consultation (mandated by Welsh Government) to see how tenants perceive their rent, service charges and the level of support provided to them. Usually, this survey generates c.40 responses and is not representative of the entire tenant population.
Lynn PR were brought in to run a behaviourally-informed proactive, social media campaign that seeks to secure increased responses and from a diverse tenant community to support this legislative requirement – in the midst of the COVID-19 pandemic.
We were briefed to help NHS South East London CCG reach and engage residents to help them better understand how to spot signs of mental ill-health, and promote mental health services and support available to residents during and after lockdown.
As anxiety peaked ahead of a return to school following national lockdown, we were briefed to drive awareness of mental health services in South East London among children/young people and their parents and teachers.
Lynn PR was contracted to analyse how to reach and convince motorbike riders to take advanced training, who would otherwise not.
We worked with Mid Wales Tourism to conduct pioneering behavioural science research, focussing on persuading tourists to visit the region post lockdown, promoting economic recovery within the region, and reinforcing COVID-safe behaviours.
The Cardiff Council communications team had previously used elements of nudge theory in some campaigns. They were keen to invest in this area and to learn more. Lynn PR were brought in to provide behavioural science training to in-house teams.
Lynn PR were brought in to provide behaviourally-informed solutions to keep the conference relevant and meaningful, increase take-up, appeal to new audiences
