The climate crisis is at a tipping point. Climate change conspiracy theories can have dire consequences for the environment, our local communities, and society at large. And when large sections of our society engage in their propagation, it can even be fatal.

In this report from Lynn, you’ll find six climate change conspiracy theories radicalising vulnerable audiences. However, exposing the narratives weaponised by anthropogenic climate change deniers has its purpose. In doing so, we equip communicators across public, private and third sector organisations in devising a messaging playbook designed to keep online users protected from mis/disinformation intent on undermining climate-positive activities.

Mis/disinformation poses an ever-present threat for communications teams globally. Devising tactical plans to counter conspiracy theories comes from understanding superspreaders and their weaponised platforms. From purported ‘scientific uncertainty’ to more preposterous claims, this briefing provides an overview of the lies and spin that have been sown into the public consciousness.

The world needs a behavioural and cultural reset to create an ecosystem fit for future generations. At Lynn Planet, we understand the profound challenges that surround climate and sustainability programmes. Our dedicated practice connects behavioural scientists, macroeconomists, social psychologists, misinformation strategists, and sustainability experts to provide innovative and integrated solutions to change behaviours for good.

This is a call to action. To save our planet, we must act now.

For more information about Lynn Planet and how we could support your organisation, please contact us.
contact@lynn.global