Lynn have been recommissioned to continue our work with Our Healthier South East London to deliver an urgent behaviour change vaccination campaign for expectant families and those considering having children in south east London.
This new targeted campaign will aim to reach and engage eligible individuals across six boroughs in south east London and encourage them to access the COVID-19 vaccine.
Lynn have carried out significant primary research into the motivations and influences of these audiences, as well as their barriers to vaccine take-up, and are now bringing these insights to complement local research and insights undertaken by Our Healthier South East London.
Our Healthier South East London Deputy Director of Communications and Engagement, Pamela Froggatt, said: “At Our Healthier South East London, we know how important it is to support our residents, especially those most vulnerable. This is why we are developing a dedicated campaign to reach and engage expectant families and those thinking about having children so they can quickly access clear information and advice that is most relevant to them. Following the success of our ‘Don’t Miss Your Vaccine’ campaign developed with Lynn PR, we are delighted to announce that we will be continuing the initiative to support local vaccination efforts which has a clear purpose – to help save lives.”
CEO of Lynn, Shayoni Lynn, added: “We feel honoured to be able to continue supporting Our Healthier South East London in their mission to keep south east Londoners safe. We know that this work is extremely important and could have life-changing consequences. The first phase of the ‘Don’t Miss Your Vaccine’ campaign resulted in significant improvements in vaccination rates for young people so we will apply these and other insights to help expectant families and those considering having children access the COVID-19 vaccine at this critical time.”