insights

changing behaviours for good.

We are committed to furthering capabilities in behavioural science and misinformation strategy for the communications industry. Here we share insights on how you can use these approaches in your programme.

To find out more, sign up to our behavioural science newsletter Cut to the BS or join the list for The Misinformation Cell updates.

Trusting the messengers

Preying on vulnerabilities

World Water Day: Adapting to a new reality.

2022, The year that was.

women protesting with banners

Five things the Oxford anti-LTN protest teaches us about the challenge of protecting climate action from disinformation

The BS Monitor 2022 – 2023

‘wall of beliefs’ – ten lessons from the GCS misinformation toolkit

Andy West

Andy West Q&A on the importance of Measurement and Evaluation

Climate misinformation stymies global collaboration to take climate action

Decarbonising transport systems – how we can make it happen.

Phone with apps

Five things brands can do to minimise the impact of misinformation

Leaders at COP27

COP27: “We are not on the path to 1.5°C”

Lynn CEO giving panel discussion

Lynn’s Anthropy Roundup

Monkeypox and smallpox vaccine

As Monkeypox spreads, so will misinformation. Here is what you need to watch out for

Climate conspiracy theories you need to know

Climate action must start now.

Person carrying pride flag

The far-right’s attack on diversity during Pride Month

How the far right responded to the prime minister’s no confidence vote

Planet Earth

Communications’ climate culpability

Stock market

How behavioural science can be utilised to connect with consumers in challenging economic times

fresh fruit and vegetables

All about habits