insights

changing behaviours for good.

We are committed to furthering capabilities in behavioural science and misinformation strategy for the communications industry. Here we share insights on how you can use these approaches in your programme.

To find out more, sign up to our behavioural science newsletter Cut to the BS or join the list for The Misinformation Cell updates.

The BS Monitor 2022 – 2023

‘wall of beliefs’ – ten lessons from the GCS misinformation toolkit

Andy West

Andy West Q&A on the importance of Measurement and Evaluation

Climate misinformation stymies global collaboration to take climate action

How can we decarbonise our transport systems? And is re-allocating road space the key to breaking the link to car-dependency?

Phone with apps

Five things brands can do to minimise the impact of misinformation

Leaders at COP27

Following on from Anthropy, Director of Lynn Planet, Samar Khanna has written about COP27 – We are not on the path to 1.5C

Lynn CEO giving panel discussion

Lynn’s Anthropy Roundup

Monkeypox and smallpox vaccine

As Monkeypox spreads, so will misinformation. Here is what you need to watch out for

Climate conspiracy theories you need to know

To save our planet, we must act now.

Person carrying pride flag

The far-right’s attack on diversity during Pride Month

How the far right responded to the prime minister’s no confidence vote

Planet Earth

Communications’ climate culpability

Stock market

How behavioural science can be utilised to connect with consumers in challenging economic times

fresh fruit and vegetables

All about habits

view of a building

Are you a choice architect?

How artificial intelligence can revolutionise the way you see marketing

choice architecture

Choice Architecture

Behavioural design

Why political persuasion is so hard