insights

changing behaviours for good.

We are committed to furthering capabilities in behavioural science and misinformation strategy for the communications industry. Here we share insights on how you can use these approaches in your programme.

To find out more, sign up to our behavioural science newsletter Cut to the BS or join the list for The Misinformation Cell updates.

fresh fruit and vegetables

All about habits

view of a building

Are you a choice architect?

How artificial intelligence can revolutionise the way you see marketing

choice architecture

Choice Architecture

Behavioural design

Why political persuasion is so hard

Communicating hope: Lessons from our webinar with More in Common

Cialdini’s ‘Influence Continued – The Psychology of Persuasion’ (Part 2)

An Introduction to Cialdini’s ‘Influence – The Psychology of Persuasion’ (part 1)

Misinformation Cell webinar round up: Making sense of misinformation

Standing out from the crowd. The saliency bias.

Making sense of misinformation part three: Is misinformation getting worse?

Making sense of misinformation part two: Why are people falling for misinformation?

Making sense of misinformation part one: What is misinformation?

I’m right, you’re wrong (Cognitive Dissonance)

Donut

Present Bias

Recognising Rosy Retrospection

What is Ambiguity Aversion?

How influenced are you by loss?

Hindsight Bias

crystal ball

Outcome Bias