Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

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With a mere 2.5% of the world’s water being freshwater, and only 1% accessible for direct human use, water has always been …

The 23rd of March is a big day for the comms and PR industry. Before the SABRE Awards evening, PRovoke Media is …

In 2022, 85% of sports broadcasts were of male athletes, 96% of CEOs of British companies were men, and 83.5% of engineers …

Parents’ attitudes towards Strep A, a study has revealed, suggests a range of misinformation narratives are still at play. This means one …

Looking back, what are your thoughts on 2022 and its ‘misinformed’ months? We all heard and discussed how the allegedly rigged French …

Last week, approximately 2000 protestors took to the streets in Oxford’s city centre. Their opposition: low traffic neighbourhoods.  Demonstrations like these are …

To understand where we’re going, we need to know where we are. In terms of Behavioural Science (or B-Sci), this means finding …

Reducing #CarDependency has been met with a huge amount of opposition. The argument? That the system will be unjust. By reallocating road …

At this time of great debate among academics, practitioners and governments on how we best tackle the disinformation problem, it is important …

On the 30th of November, myself and my colleagues represented Lynn as we attended the UN Women Awards. The ceremony returned to …

AMEC Measurement Month is coming to an end. In celebration, Board Advisor and professional consultant, Andy West, did a quick Q&A for …

  The hindrance climate misinformation has on international collaboration, the many forms it comes in, and the secret harm of greenwashing. The …

And is re-allocating road space the key to breaking the link to car-dependency?  We know we are in a climate emergency. Our …

To minimise misinformation, we must first understand the threat it can have on any aspect of a brand, from designing a campaign …

Following on from anthropy, Director of Lynn Planet, Samar Khan, talks COP27. Photo credit to UNclimatechange It has been 30 years since …