Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Browse articles

Looking back, what are your thoughts on 2022 and its ‘misinformed’ months? We all heard and discussed how the allegedly rigged French …

Last week, approximately 2000 protestors took to the streets in Oxford’s city centre. Their opposition: low traffic neighbourhoods.  Demonstrations like these are …

To understand where we’re going, we need to know where we are. In terms of Behavioural Science (or B-Sci), this means finding …

Reducing #CarDependency has been met with a huge amount of opposition. The argument? That the system will be unjust. By reallocating road …

At this time of great debate among academics, practitioners and governments on how we best tackle the disinformation problem, it is important …

On the 30th of November, myself and my colleagues represented Lynn as we attended the UN Women Awards. The ceremony returned to …

AMEC Measurement Month is coming to an end. In celebration, Board Advisor and professional consultant, Andy West, did a quick Q&A for …

  The hindrance climate misinformation has on international collaboration, the many forms it comes in, and the secret harm of greenwashing. The …

And is re-allocating road space the key to breaking the link to car-dependency?  We know we are in a climate emergency. Our …

To minimise misinformation, we must first understand the threat it can have on any aspect of a brand, from designing a campaign …

Following on from anthropy, Director of Lynn Planet, Samar Khan, talks COP27. Photo credit to UNclimatechange It has been 30 years since …

Last week, Lynn’s CEO, Shayoni Lynn, Director of Lynn Planet, Samar Khanna, and Senior Campaign’s Manager, Benjamin Cresswell, attended Anthropy Conference. The …

What happened: “The bird is freed”. A tweet from Tesla owner and billionaire Elon Musk as he finally completed the long-awaited takeover …

On behalf of Lynn, Ethan presented his findings on the behavioural barriers underpinning PrEP uptake in the South West of England, completed …

COVID-19 taught us that tackling a pandemic means tackling two pandemics: one viral and one informational. Here are some of the emerging, …