Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

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Sophie Howe writes on misinformation, climate denialism and how politicians can instigate change in this daunting day and age. On the back …

Why going up against conspiracy spreaders isn’t always in your business’ best interests. As the dangerous impact of disinformation continues to grow, …

Building trust amidst public health misinformation Where do we, as humans, go for information? As evidence tells us, the answer is trusted …

How one cartoon holds the key to building your misinformation strategy. By now, many of us are aware of the threats that …

Today (16 May 2023), Sophie Howe was announced as a Global Strategic Partner of Cardiff based Lynn Group. Behavioural science communications consultancy …

Why vaccines are so prone to misinformation Herd immunity is in trouble. As World Immunisation Week acknowledges, global vaccination coverage has seen …

Stefan Rollnick’s roundup of platform profits, vulnerabilities and the damage of disinformation. Moving forward from 2022: The year that was, 2023 looks …

Incentivising sustainable transportation. As the climate crisis intensifies, so, too, does the cost of carbon-intensive travel. To mitigate this, behaviours need to …

Back in the 80’s, seatbelt laws and anti-drink driving laws came into effect. And what were they met with? Outrage. Retaliation ranged …

Lynn wins multiple awards at international 2023 SABRE EMEA Awards Last week, PRovoke Media’s SABRE Awards 2023 EMEA awarded Lynn with two …

With a mere 2.5% of the world’s water being freshwater, and only 1% accessible for direct human use, water has always been …

The 23rd of March is a big day for the comms and PR industry. Before the SABRE Awards evening, PRovoke Media is …

In 2022, 85% of sports broadcasts were of male athletes, 96% of CEOs of British companies were men, and 83.5% of engineers …

Parents’ attitudes towards Strep A, a study has revealed, suggests a range of misinformation narratives are still at play. This means one …

Looking back, what are your thoughts on 2022 and its ‘misinformed’ months? We all heard and discussed how the allegedly rigged French …