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Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

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Why vaccines are so prone to misinformation Herd immunity is in trouble. As World Immunisation Week acknowledges, global vaccination coverage has seen the largest continuous …

Samar Khanna reflects on travel experimentation, carbon misinformation and how systems thinking could solve it all. Humanity is on the backfoot. For decades, environmentalists and …

Stefan Rollnick’s roundup of platform profits, vulnerabilities and the damage of disinformation. Moving forward from 2022: The year that was, 2023 looks like the year …

Incentivising sustainable transportation. As the climate crisis intensifies, so, too, does the cost of carbon-intensive travel. To mitigate this, behaviours need to change. How might …

Back in the 80’s, seatbelt laws and anti-drink driving laws came into effect. And what were they met with? Outrage. Retaliation ranged from calling the …

Lynn wins multiple awards at international 2023 SABRE EMEA Awards Last week, PRovoke Media’s SABRE Awards 2023 EMEA awarded Lynn with two category wins and …

With a mere 2.5% of the world’s water being freshwater, and only 1% accessible for direct human use, water has always been scarce. And, through …

In 2022, 85% of sports broadcasts were of male athletes, 96% of CEOs of British companies were men, and 83.5% of engineers were men. Meanwhile …

Parents’ attitudes towards Strep A, a study has revealed, suggests a range of misinformation narratives are still at play. This means one thing for certain: …

Looking back, what are your thoughts on 2022 and its ‘misinformed’ months? We all heard and discussed how the allegedly rigged French elections undermined public …

Last week, approximately 2000 protestors took to the streets in Oxford’s city centre. Their opposition: low traffic neighbourhoods.  Demonstrations like these are not few in …

To understand where we’re going, we need to know where we are. In terms of Behavioural Science (or B-Sci), this means finding out where, when, …

Reducing #CarDependency has been met with a huge amount of opposition. The argument? That the system will be unjust. By reallocating road space and introducing …

At this time of great debate among academics, practitioners and governments on how we best tackle the disinformation problem, it is important to consider what …

On the 30th of November, myself and my colleagues represented Lynn as we attended the UN Women Awards. The ceremony returned to London’s Old Bailey …

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