Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

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Last week, approximately 2000 protestors took to the streets in Oxford’s city centre. Their opposition: low traffic neighbourhoods.  Demonstrations like these are …

To understand where we’re going, we need to know where we are. In terms of Behavioural Science (or B-Sci), this means finding …

Reducing #CarDependency has been met with a huge amount of opposition. The argument? That the system will be unjust. By reallocating road …

At this time of great debate among academics, practitioners and governments on how we best tackle the disinformation problem, it is important …

On the 30th of November, myself and my colleagues represented Lynn as we attended the UN Women Awards. The ceremony returned to …

AMEC Measurement Month is coming to an end. In celebration, Board Advisor and professional consultant, Andy West, did a quick Q&A for …

  The hindrance climate misinformation has on international collaboration, the many forms it comes in, and the secret harm of greenwashing. The …

And is re-allocating road space the key to breaking the link to car-dependency?  We know we are in a climate emergency. Our …

To minimise misinformation, we must first understand the threat it can have on any aspect of a brand, from designing a campaign …

Following on from anthropy, Director of Lynn Planet, Samar Khan, talks COP27. Photo credit to UNclimatechange It has been 30 years since …

Last week, Lynn’s CEO, Shayoni Lynn, Director of Lynn Planet, Samar Khanna, and Senior Campaign’s Manager, Benjamin Cresswell, attended Anthropy Conference. The …

What happened: “The bird is freed”. A tweet from Tesla owner and billionaire Elon Musk as he finally completed the long-awaited takeover …

On behalf of Lynn, Ethan presented his findings on the behavioural barriers underpinning PrEP uptake in the South West of England, completed …

COVID-19 taught us that tackling a pandemic means tackling two pandemics: one viral and one informational. Here are some of the emerging, …

The climate crisis is at a tipping point. Climate change conspiracy theories can have dire consequences for the environment, our local communities, …