Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

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Lynn PR founder Shayoni Lynn has been included in the PRWeek UK Power Book 2021 – an extensive list of the most influential and respected communications professionals in the UK today.

You just may be. No, we’re not being rude. There is a real chance that you are WEIRD. That’s someone who has been raised in a Western, Educated, Industrialised, Rich and Democratic society.

The Government Communications Service (GCS) has published an important best practice guide for professional communicators. 'The Principles of Behaviour Change Communications' outlines the practical application of behavioural science in campaigns and communications. It's an important piece of work that furthers an insight-led, behaviourally-informed approach to communications, and the impact this can have on organisational outcomes.

“More than two thirds of adults with mental health problems reported that their mental health deteriorated during lockdown… Nearly half of young people aged 13–24 (44%) said that they experienced difficulties getting help for their mental health which made their mental health worse.” (The Mental Health Emergency report, Mind, 2020)

Thrive LDN has commissioned Lynn PR to deliver an urgent public mental health and wellbeing campaign which will support Londoners access relevant tools and resources during the coronavirus pandemic.

Cwm Taf Morgannwg University Health Board (CTM UHB) has appointed Lynn PR to develop and deliver data-driven digital campaigns to promote protective behaviours, vaccination efforts and Test.Trace.Protect across Merthyr Tydfil, Rhondda Cynon Taff, and Bridgend.

The Ostrich Effect happens when people actively avoid information they consider negative or unpleasant. It's a conflict between our rational mind and the pain we anticipate with our emotional mind. However, ignoring a problem can lead to incurring higher costs in future.

Following the success of Phase 1, Lynn PR is delighted to announce that we will be delivering Phase 2 of our award-winning #FreeYourMind campaign for our client NHS South East London CCG.

Lynn PR will be supporting our client Royal Society for the Prevention of Accidents (RoSPA) to deliver the final leg of the Better Bikers campaign, which aims to encourage motorcyclists in Scotland, particularly those who ride on country roads, to consider taking further training to improve their safety.

We live in a polarised world, rife with misinformation and disinformation, where trust in government is plummeting. Now, more than ever, we need to invest in building trust within our communities... So how can we use Behavioural Science to build trust?

2020 has been, for all of us, an extraordinary year (we won’t use the word unprecedented!) We’ve all found new ways to work, communicate, and continue doing what we love - almost exclusively online. For Lynn PR, this year has been one of both new and unexpected challenges, whilst presenting many new opportunities and huge potential for growth and expansion. Here we review some of our highlights for 2020, as we continue to look forward with excitement to the possibilities for a successful, growing, remote-working agency that the New Year will bring.

As human beings, we make many of our decisions using rational thought processes. Yet, there are hundreds and thousands of decisions we make instinctively every day.

Introducing Nudge Theory With a few holiday days to use before April rolls around, you open your preferred hotel/house/pitch booking app, ready …

Lynn campaign #FreeYourMind, working alongside NHS South East London Clinical Commissioning Group (CCG), has scooped a coveted silver award at this year’s …

Due to her outstanding contribution to the PR and communications industry, CEO of Lynn, Shayoni Lynn, has been recognised as a Fellow …