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False information that is spread without the intent to deceive.


False information that is spread with the intent to harm or deceive.

Conspiracy theory

A belief that a secretive group of individuals is responsible for an event, which is sometimes unexplained.

When people lose faith in facts, campaigns fall on deaf ears

Welcome to the Misinformation Cell - the United Kingdom’s first tailored service for PR, communications and marketing teams. We help clients with the growing threat of misinformation so you can fight back and build immunity within your communities

How we can help you

At Lynn PR, we are combining our behavioural science approach and insights with the latest in counter-misinformation research to offer specialist services to help communications teams fight the ‘infodemic’.




We’ve developed a suite of products that will help you stay one step ahead of misinformation, develop a plan to fight it and execute it effectively. All Misinformation Cell products can be integrated into Lynn PR’s broader campaign offer.

We can

Want to know more about misinformation and why it matters?

Go check out our ‘Making sense of misinformation series’

Let’s make your vision a reality!

Want to discuss my work or a challenge you’re facing?  Leave your details and I’ll get back to you