Two Lynn campaigns have been shortlisted in the national PRCA Digital Awards 2021, judged by some of the biggest names from the worlds of digital leadership, communications and journalism.
#FreeYourMind, for our client NHS South East London CCG, was shortlisted in the Best Digital Marketing Campaign category where the judges assess innovative execution of digital advertising such as SEO/PPC, websites/microsites and also the outcomes of the campaign. It was also shortlisted in the Best Use of Reporting and Measurement in a Campaign
Assistant Director of Communications & Engagement at the CCG, Russell Cartwright, said:
“I am incredibly proud of the Free Your Mind campaign and I have learnt a huge amount from working with Lynn. The campaign’s success is down to their data-driven, behavioural insights techniques. It has been so refreshing to work with an agency who have delivered outcomes that have gone way beyond reach and made a positive impact on people’s lives”
Russell Cartwright, Assistant Director of Communications & Engagement, NHS South East London CCG
Fair Rents, our campaign for Welsh housing association Bron Afon Community Housing, was shortlisted in the Best Use of Paid Media in a Campaign. The category seeks to evaluate the most creative and effective ways paid media is used in a digital campaign, including the objectives and outcomes achieved.
“Being nominated for this global award is the cherry on top of what was already a very sweet cake! Our Fair Rents campaign with Lynn is the first time we have taken a behavioural approach to hearing the views of our customers and both the quantity and quality of the responses gives us great confidence that our customers feel their rents are affordable and that we’ve heard their true opinions.”
Mark Doubler, Head of Community and Customer Services at Bron Afon Community Housing
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body, representing more than 35,000 PR professionals in 70 countries worldwide.