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Lynn commissioned for behavioural audit by The Scottish Occupational Road Safety Alliance

The Scottish Occupational Road Safety Alliance (ScORSA) has commissioned Lynn to deliver a behavioural audit of their website.

ScORSA was created to raise awareness of managing occupational road risk and to promote occupational road safety within Scotland, through promoting the positive benefits of risk management. It brings together employers, trade unions, local authorities, emergency services, safety organisations, professional and trade associations.

Following the pioneering behavioural research by Lynn previously commissioned by the Royal Society for the Prevention of Accidents (RoSPA) around advanced motorcycle training, ScORSA has now commissioned us to audit their website in order to make the journey easier for members. Ultimately, the aim is to remove barriers for new users so people can easily access correct information about occupational road risk and that the user journey to key information is smooth and understood.

Karen McDonnell, Head of RoSPA Scotland, said: “Following the RoSPA commissioned research we at ScORSA are really pleased to have Lynn PR back on board following the highly successful Advanced Motorcyclists project in England and Better Bikers campaign in Scotland. We are delighted to extend our research partnership to now better understand the choice architecture of our website. The behavioural insights and research undertaken by Lynn will be invaluable in encouraging more people to sign up to our excellent membership programme.”

CEO and Founder of Lynn, Shayoni Lynn, added: “We are delighted to work with ScORSA, using behavioural science and data-driven strategic communications to strengthen relationships with our audiences and make their journey to safe and correct information easier. This new project demonstrates ScORSA’s commitment to using innovative communications methods to appeal to their diverse audiences.

Interested in using behavioural science to understand your audiences better? Write to us at to get started on your behavioural insights journey.

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