Lynn founder Shayoni Lynn has been included in the PRWeek UK Power Book 2021 – an extensive list of the most influential and respected communications professionals in the UK today.

“I’m so proud of what we have achieved at Lynn in less than 18 months,” said Lynn CEO, Shayoni Lynn. “COVID-19 has accelerated the need to embrace a more nuanced understanding of audience behaviours, underpinned by solid data, to be able to connect, inform and persuade effectively. In one of the toughest years in modern times, when we have been racing to deliver communications, it has been reassuring and motivating to see our clients continue to invest in a research and insight-led approach.”

Recognised as the “definitive guide to the brightest and most influential PR professionals in Britain”, Shayoni represents Wales on this influential list which brings together 450 key players within communications and PR in the UK.

Speaking about this nomination, Shayoni said: “To have PR Week recognise our work and include Lynn in this influential list speaks volumes and is a testament to our results-driven methodology. I am delighted to represent Wales – Lynn has clients across the UK, but we remain proud to be a Welsh business.”