Hertfordshire Local Resilience Forum (HLRF) has commissioned Lynn to deliver behavioural and data science research into young people’s views about COVID-19. This vital research will inform current and future COVID-related work.

HLRF, which brings together the NHS, local councils, emergency services and others, is seeking to better understand young people’s views in order to inform current and future COVID-related work.

Thom Burn, Chair of the Hertfordshire LRF Comms Cell, said: “Over the year, we have all seen the importance of getting the messaging and delivery right on COVID-19.  To do that we need to understand who we are speaking to, what their attitudes and perceptions are, and what drives their behaviour.

“I don’t think anybody has completely nailed the public health messaging with young people on COVID-19, and we are working with Lynn because we know they can deliver the insight we need to give us the best chance of doing that.”

Founder of Lynn, Shayoni Lynn, added: “We are delighted to have the opportunity to support this important work and provide our behavioural science expertise to HLRF. We look forward to applying our robust methodology to deliver against this brief, and engage as many young people on this vital topic as possible. We fully understand the importance of this project and its potential to improve and safe lives”

The partnership has been funded by the Hertfordshire Health Protection Board.

Interested in using behavioural science to understand your audiences better? Write to us at contact@lynn.global to get started on your behavioural insights journey.