Thrive LDN has commissioned Lynn to deliver an urgent public mental health and wellbeing campaign which will support Londoners access relevant tools and resources during the coronavirus pandemic.
Lynn will use behavioural and data insights to promote key mental health messages pan-London, in order to inform and engage Londoners during this difficult time. The campaign will be delivered digitally, using a cross-channel approach to ensure we are reaching the right individual with the right message, at the right time.
Dan Barrett, Thrive LDN director, said: “Since March 2020, Thrive LDN has been coordinating the public mental health response to the coronavirus pandemic on behalf of Public Health England London and wider partners, with the aim of ensuring London’s diverse communities have the strength and resilience to cope with and overcome unprecedented events.
“We’re pleased to be working with Lynn to support further targeted, culturally-competent digital campaigns to support disproportionately at risk community groups to access mental health information, advice and support.”
Founder of Lynn, Shayoni Lynn, added: “We are delighted to have the opportunity to support Thrive LDN with such an important campaign, and during such a difficult time. Our extensive work in public health means we understand the importance of reaching and engaging diverse communities with the right message at the right time, in order to enable them access the correct information and services that can not only improve, but also save lives. We look forward to applying our robust methodology and behavioural science application to deliver against this brief.”
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