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Britain’s ‘no confidence’ vote in the Prime Minister
How the far right responded In the aftermath of Britain’s ‘no confidence’ vote in the Prime Minister, we at The Misinformation Cell turned our focus
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How the far right responded In the aftermath of Britain’s ‘no confidence’ vote in the Prime Minister, we at The Misinformation Cell turned our focus
For this year’s World Environment Day, the theme is Only One Earth. In the universe are billions of galaxies. In our galaxy are billions of
Companies have been in the practice of using behavioural science strategies to engage with customers, for the better part of the last 100 years, only
Ever made a promise to yourself to exercise more, drink less, eat healthy?
You even made a great start (Fresh Start Effect, anyone?) with trips to the gym, switching to non-alcoholic beer, or remembering your 5 a day.
Stuck at the till and fancy a chocolate to go? You look around but there’s no chocolate in sight – instead packets of nuts and fruit line the checkout shelves. Okay, that’ll do. You pop through two packets of nuts and a piece of fruit to your basket and proceed to checkout.
Sound familiar?
Companies such as Facebook and Google are paving the way in AI marketing by putting it to work targeting potential customers with personalised targeted ads.
Choice architecture describes the way in which our decisions are influenced by the presentation of choices, like those chocolate bars or those online magazine subscriptions. The choice architect is the policy maker, decision maker, or whoever is in charge who is able to frame information in a particular format, to get their customer to behave in a certain way.
Behavioural design is about influencing and changing the behaviour of your customers, so they make better decisions, it incorporates how people think and how this influences their decision making. Humans are mostly linear thinkers, we complete tasks the way we have always done them out of convenience.
Behavioural design is about influencing and changing the behaviour of your customers, so they make better decisions, it incorporates how people think and how this influences their decision making. Humans are mostly linear thinkers, we complete tasks the way we have always done them out of convenience.
Despite having a huge PR apparatus behind it, the political persuasion industry has been found wanting in its effectiveness. A huge U.S study from 2017 concluded that political campaigns were having ‘minimal persuasive effects’. To understand where our industry can do better, we need to know why it’s so hard.
