Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: behavioural design

choice architecture
insights

Choice Architecture

Choice architecture describes the way in which our decisions are influenced by the presentation of choices, like those chocolate bars or those online magazine subscriptions. The choice architect is the policy maker, decision maker, or whoever is in charge who is able to frame information in a particular format, to get their customer to behave in a certain way.

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insights

Behavioural design

Behavioural design is about influencing and changing the behaviour of your customers, so they make better decisions, it incorporates how people think and how this influences their decision making. Humans are mostly linear thinkers, we complete tasks the way we have always done them out of convenience.

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