Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: choice architect

view of a building
insights

Are you a choice architect?

Stuck at the till and fancy a chocolate to go? You look around but there’s no chocolate in sight – instead packets of nuts and fruit line the checkout shelves. Okay, that’ll do. You pop through two packets of nuts and a piece of fruit to your basket and proceed to checkout.

Sound familiar?

Read More >
the sign youve been looking for
articles

Nudging employees towards better mental health

1 in 4 people in the UK will struggle with their mental health at some point in their lives. That involves your employees, co-workers, interns, and everyone else around you. With mental health taking a big hit over the past year and a half since the pandemic came knocking, we should all be paying closer attention to how we can support our employees’ wellbeing.

Read More >
default point on a railroad track
articles

Understanding defaults

Like flowing water, people will often take the path of least resistance. If there are two or more options, a “default” provides a predetermined path for people to follow if nothing is specifically decided (Thaler & Sunstein, 2008). For example, chainsaws are now sold with a deadman switch, stopping the dangerous machine when you are no longer gripping it. A more everyday example would be when you leave your phone or computer for a while, and the screen locks. Of course you are free to change this by diving into Settings and making changes, but how many of us do?

Read More >