Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: Cognitive Bias

insights

Recognising Rosy Retrospection

Ask your grandparents about when they were younger. You’ll probably be told about how great everything was back then, especially compared to now. Or think back to 2019 – everything was amazing, we didn’t have to think about masks, and there wasn’t a daily COVID-19 infection or death rate broadcast on TV.

But were things really as good as we remember them? The cognitive bias rosy retrospection can help explain why we view the past with rose tinted glasses.

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insights

What is Ambiguity Aversion?

Have you heard someone mention a fear of the unknown when deciding against getting involved in a situation? Have you ever avoided a situation because you feel the outcome is unknown? You’re presenting a behaviour known as Ambiguity Aversion; the tendency to favour the known over the unknown, including known risks over unknown risks.

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articles

Hindsight Bias

Why are the answers to a test so obvious after you’ve taken that test? And why do you think of so many good comebacks after you’ve walked away from an argument? Many events, such as the Titanic and football not coming home, seem so predictable after they have happened. Why? The answer is simple: Hindsight Bias. 

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crystal ball
articles

Outcome Bias

Imagine you want to learn how to play blackjack, and you have the chance to choose your teacher from one of three players. After watching them play several hands, player 1 has won £100, player 2 has won £50 and player 3 has lost £100. If you asked player one to teach you how to play because they won the most money, then you are falling prey to Outcome Bias. Did they win the most money because they made the best decisions? Or did they win the most money despite the poor quality of their decisions?

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