Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: cognitive dissonance

insights

I’m right, you’re wrong (Cognitive Dissonance)

Polarised. Partisan. Divided. Entrenched. Our need for co-operation has never been greater, so why do we find ourselves so far apart?
From tackling the climate emergency to dismantling the politics of hate, good communication is vital. We need to talk responsibly and listen wisely. But all too often, we dismiss and deride. We stoke divisions and ignore evidence, even if it costs our own health.

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