Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: persuasion

articles

Why political persuasion is so hard

Despite having a huge PR apparatus behind it, the political persuasion industry has been found wanting in its effectiveness. A huge U.S study from 2017 concluded that political campaigns were having ‘minimal persuasive effects’. To understand where our industry can do better, we need to know why it’s so hard.

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