Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: present bias

Donut
insights

Present Bias

Present basis is our tendency to prefer immediate rewards at the expense of long-term goals. It’s a hangover from our ancestors who, in their struggle for survival, grabbed whatever was within reach, rather than risk waiting for better opportunities in the future (because ‘future’ meant ‘less certain’). 

Read More >