Lynn Library

Here, we share updates from our work at Lynn – from announcements, award wins to case studies of how we effectively use behavioural science and misinformation strategy to create and implement campaigns that improve and save lives.

Tag: sunk costs

sinking ship
articles

What is the Sunk Cost Fallacy?

Lynn PR founder Shayoni Lynn has been included in the PRWeek UK Power Book 2021 – an extensive list of the most influential and respected communications professionals in the UK today.

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