welcome to The
Misinformation Cell

we help you fight fake news.

Misinformation

False information that is spread without the intent to deceive.

Disinformation

False information that is spread with the intent to harm or deceive.

Conspiracy theory

A belief that a secretive group of individuals is responsible for an event, which is sometimes unexplained.

When people lose faith in facts, campaigns fall on deaf ears

Welcome to the Misinformation Cell - the United Kingdom’s first tailored service for PR, communications and marketing teams. We help clients with the growing threat of misinformation so you can fight back and build immunity within your communities.

How we can help you

At Lynn, we are combining our behavioural science expertise with the latest in counter-misinformation research to offer specialist services to help communications teams fight the ‘infodemic’.

Research

Strategy

Response

We’ve developed a suite of products that will help you stay one step ahead of misinformation, develop a plan to fight it and execute it effectively. All Misinformation Cell products can be integrated into Lynn’s broader campaign offer.

We can

Want to know more about misinformation and why it matters?

Go check out our ‘Making sense of misinformation series’