welcome to
The Misinformation Cell
we help you fight fake news.
Misinformation
False information that is spread without the intent to deceive.
Disinformation
False information that is spread with the intent to harm or deceive.
Conspiracy theory
A belief that a secretive group of individuals is responsible for an event, which is sometimes unexplained.
When people lose faith in facts, campaigns fall on deaf ears
Welcome to the Misinformation Cell - the United Kingdom’s first tailored service for PR, communications and marketing teams. We help clients with the growing threat of misinformation so you can fight back and build immunity within your communities.
How we can help you
At Lynn, we are combining our behavioural science expertise with the latest in counter-misinformation research to offer specialist services to help communications teams fight the ‘infodemic’.
Research
Strategy
Response
We’ve developed a suite of products that will help you stay one step ahead of misinformation, develop a plan to fight it and execute it effectively. All Misinformation Cell products can be integrated into Lynn’s broader campaign offer.
We can
- Provide you with the latest intelligence in the world of misinformation and Big Tech
- Keep you abreast of the changing narratives in misinformation communities with regular briefings
- Dive into negative sentiment on your channels, identify its origin and give you a plan to fight it
- Turn down the volume on trolls and determined detractors while simultaneously extracting actionable insights for your campaign
- Provide you with state of the art chatbots informed by the latest in behaviour change science to help people get the facts and make positive change
