An award-winning Communications

Our shared belief at Lynn is simple: Behavioural science has the power to improve and save lives. In a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it’s harder to trust what we see and hear, audiences need the communications industry to do better.

We know that when you inject behavioural science into communications, you can build better campaigns, campaigns that do what’s important: create the behaviours needed to positively change the world.

Campaigns that improve and save lives.

Our Founder

Shayoni Lynn

CEO and Founder

Shayoni Lynn is CEO and Founder at multi-award-winning behavioural science communications consultancy, Lynn Group.  She is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) and is Chair of PRCA Cymru. 

Shayoni is listed in the PRWeek Power Book (2021, 2022, 2023) – the definitive list of the most influential and respected communications professionals in the UK – UK – recognised in the top 5 PR leaders outside of London.

In 2023, she was included in the Global 15 to Watch list by PRovoke Media, and in the Top 20 Global Indians list by Reputation Today.

Shayoni has received the Mark Mellor Award for Outstanding Contribution to the Industry, and is listed in PRovoke Media’s list of 25 innovators in EMEA. She has also been recognised by PRCA DARE for Outstanding Contribution during COVID-19 and Professional of the Year. 

She was awarded the Institute of Directors (IoD) Start Up Director of the Year Award in 2023. She is a board member for Active Travel Wales.

Shayoni represents Wales at the UK PR Council and is a founding panel member and Vice-Chair of CIPR’s Behavioural Insights Interest Group. She also sits on CIPR’s ESG Expert Panel. She is a member of the ICCO x UNDP Climate Comms Taskforce, providing strategic advisory for global, multi-market UNDP climate change campaigns.

Shayoni is a global thought leader and speaker on the effective use of behavioural science, data analytics, misinformation strategy, and measurement and evaluation in PR and Communications. 

the codes we live by

We are not a family

We are a collective with diverse backgrounds but with shared values. We are fallible human beings with rich, complex and sometimes difficult lives but we always have each other’s backs.

our work speaks for itself

In a world where some people talk more while doing less, we all take ownership of our work. We go outside of our comfort zone. We roll our sleeves up and get stuck in. We hold each other accountable because we owe it to each other to bring out our best.

our work isn’t our purpose

But in our work, we find purpose.

We make impact at scale

We close our laptops most days content in the knowledge that we’ve made the world a tangibly better place – measured in lives improved and lives saved.

What we're about

We’re not about sharp elbows, perfection or workaholism. We’re about integrity, transparency and authenticity.

we create opportunity

We create the opportunity to grow, we create opportunity to find purpose, and we create the opportunity to do good things.

Let’s make your vision a reality!

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